Taurus loves the rewards of the game. Think physical pleasures and material goods, for those born under this sign revel in delicious excess. They are also a tactile lot, enjoying a tender, even sensual, touch. Taurus adores comfort and likes being surrounded by pleasing, soothing things. Along these lines, they also favor a good meal and a fine wine.

It's the Bull that serves as the Taurus's mascot, and along with that comes the expectation that these folks are bull-headed and stubborn. Yes, they are. So expect that things will occasionally grind to a halt. That said, Taurus doesn't start out with the intention of getting stuck. They simply want to get things done, and it's that steady, dogged persistence that ends up being viewed as stubbornness. Bulls are actually among the most practical and reliable members of the zodiac, and they are happy to plod along, as it were, in pursuit of their goals. The good news for Bulls is that once they get to the finish line, they'll swaddle themselves in material goods. A self-indulgent beast? Perhaps, but they do toil laboriously.

Taurus is ruled by Venus, a lovely goddess who didn't deny herself many things. In ancient Roman mythology, Venus was the Goddess of Love, Beauty and Pleasure, and Taurus has pretty much taken up where she left off. Bulls are fond of all things pretty, whether it's in their home, at a museum or on the stage. Life as one sweet pas de deux is how the Taurus-born like it. To onlookers, this may look like so much materialism and blessed excess, but Bulls really aren't interested in living without beauty in their lives. Beauty to the Bull also comes in the way of a happy home life, one that includes a partner and a stable relationship.

Taurus values harmony in their personal lives, so they'll work hard on keeping their mate happy. The Bull's penchant for sensual pleasures, of course, can only help things along! Bulls can also be the sappiest of sentimentalists. Will all this overweening attention to their mate turn a Bull into a possessive mess? Probably not, although these folks do have to manage their tendency to latch on a bit tight. At the end of the day, however, Taurus people are true romantics and loyal to the core.

Bulls tend toward conservatism, and this is often seen in their day-to-day behavior. No far-out schemes or shrieking ultimatums here. Taurus much prefers to take each day slowly and steadily and work toward their ultimate goal. Along these lines, those born under this sign are happy to stick with their projects until they have reached a successful conclusion. They are also extremely patient and dependable along the way. But bulls in a hissy fit can get pretty argumentative, but eventually they'll calm down and come back to center. The Earth in this sign does tend to act as a balancing mechanism so that things never get truly out of hand. For every one person who considers the Bull a pain, there are two who will say 'No way!' and happily take the Taurus' gentle charms any day.

The great strength of Taurus is in their stability, loyalty and dogged determination. Bulls want to get the job done, and they will. What better way to get the riches they so fervently crave?